Quaderni IRCrES 17. Cap.7

Capitolo 7
Visitatori e impatti del 30° Salone del Libro, un’edizione emblematica del successo di Torino

Andrea Morelli ^a, Giovanna Segre ^b,c

^a Università degli Studi di Torino, OMERO, Centro Interdipartimentale di ricerca in studi urbani, Campus Einaudi, Lungo Dora Siena 100 A, 10153 Torino, Italia

^b Università di Torino, Dipartimento di Economia e Statistica “Cognetti de Martiis”, Campus Luigi Einaudi, Lungo Dora Siena 100/A, 10154 Torino, Italia

^cCNR-IRCrES, Consiglio Nazionale delle Ricerche – Istituto di Ricerca sulla Crescita Economica Sostenibile, Strada delle Cacce 73, 10135 Torino, Italia

 

Abstract

This chapter studies the role of culture as an activator of the local economy by analysing the case of the 30th “Salone Internazionale del Libro”, held in Turin for 5 days in May 2017. The aim is to examine the positive economic effects that this cultural event produces both at the regional level and for the Turin metropolitan area. Overall, the analysis indicates an impact of approximately € 41.6 million on Piedmont region, 29 million of which on Turin metropolitan area, generated by direct expenses incurred by visitors and event organizers. Furthermore, the results show a leverage effect of the public intervention equal to 15.85, i.e. for each public euro invested in this cultural event, € 15.85 is produced in the regional economy, and a multiplier of return on investment equal to 0.56, i.e. for each euro invested by the public sector, € 0.56 comes back into their funds in terms of fiscal revenues.

Keywords: economic impact, fiscal impact, cultural event, publishing sector.

 

DOI: 10.23760/2499-6661.2023.17.07

ISBN: 978-88-98193-32-5

ISSN (online): 2499-6661

 

How to Cite

Morelli, A., &Segre, G. (2022). Visitatori e impatti del 30° Salone del Libro, un’edizione emblematica del successo di Torino. In Segre, G. & Vitali, G. (a cura di). Torino creativa. Specializzazioni, impatti e profili di consumo (Quaderni IRCrES, 17). Torino: CNR-IRCrES, pp. 129-143. Disponibile da http://dx.doi.org/110.23760/2499-6661.2023.17.07